Five years, 1,000+ protocol conversations. I run partnership pipelines the unglamorous way: segment, message, follow up, track. The agents do the volume. The judgment stays human.
Head of Business Development at a hybrid exchange with $10B+ in aggregated liquidity across 500+ pairs. I sit on the exchange side of the table, so I know exactly what the other end of a listing or partnership actually wants.
For five years I've run Web3 BD the unglamorous way: segment, target, message, follow up, track. 150+ messages a week across Telegram, Discord, LinkedIn, and email. The funnel most founders are scared to run, run consistently.
Most BD advice is built for people with nothing to say. I have the opposite problem. This is documented craft, not theory.
Real sequences across every channel that matters, with follow-up discipline that closes deals on touch four to six, not touch one.
The right counterparty, the right person who owns growth, the right angle. Not spray-and-pray.
Five years of relationships across protocols, exchanges, and ecosystems you can actually use.
Since mid-2026 the whole pipeline runs on agents I built myself. Not a SaaS subscription. A system.
Reads the project, the docs, the socials, the prior threads. Builds the dossier before I ever write a word.
Writes the first pass in my voice, per channel, per playbook. I edit and send. Nothing goes out unread.
Every touch lands in one ledger and the CRM. No deal dies because a follow-up lived in someone's head.
Surfaces warm threads before they go cold. Deals close on touch four to six. The cadence is the edge.
Why it matters to you: you get senior-operator judgment at a volume one person could never sustain manually. Almost nobody in Web3 BD runs this publicly. That gap is the opportunity.
Rent a senior BD operator, not a marketing package. Pricing anchors below, scoped to your stage.
30 minutes. We figure out if BD is actually your bottleneck and where the leverage is.
I tear down what you have, define the ICP, and rebuild the messaging around what counterparties want.
Outreach goes out at scale across every channel. Follow-up on a real cadence, not one and done.
You see the funnel every week. Messages, replies, calls, deals moving. No vanity metrics.
The work is public. I document the BD craft on X with real numbers and real funnels. Details anonymized, ratios honest.
150 messages. 14 replies. 4 calls. 2 moved forward. That's the real Web3 BD funnel, and almost nobody runs it consistently.
Memecoin community, 40k holders. Cold X DM, pivot to Telegram, plain-language pitch instead of a deck. Six touches later I was presenting to their CEO and CTO.
Data infrastructure protocol, top-tier. One cold LinkedIn message built on a co-distribution angle instead of a pitch. Reply from the team the same week.
No. You're hiring one senior operator who does the work, not a team that hands you to a junior. That's the point. Speed, ownership, and a direct line to me.
Partly. There's always a cash floor that covers the time. If you're cash-light, you can swap part of the retainer for a vested token grant so we're aligned on the upside. I don't work for tokens alone.
No honest BD person does. The sales cycle is four to six touchpoints over weeks and I don't control your product, funding, or decision speed. I guarantee the system, the volume, and the discipline. Outcomes follow reps.
Tier 1 starts within a week. Tier 2 and 3 after a scoping call and a 3 to 6 month commitment, because BD compounds and one-month tests don't show the real funnel.
Then I'll tell you on the call and we won't work together. Better to know in 30 minutes than three months in.
30 minutes. We figure out if I can move your pipeline. If not, I'll say so.